David Hughes

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The Client

38 Degree Advisors is a bay area firm that specializes in Venture Funding and Consultation.

The Project

The name 38 Degrees is the optimal angle on a mountain slope for avalanches. The company needed a logo that communicated the momentum they produce for their clients. The final result (slide 3) is derived from a microscopic image of a snow crystal.

The Technology

Adobe Illustrator